Napoleón Beraza
Napoleón Beraza
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.
The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly.
So that his place shall never be with those cold and timid souls who know neither victory nor defeat."
Participating in the creation, design and implementation of national Ad. Campaigns while collaborating with several Advertising Agencies.
Some of these campaigns have been highly memorable and stayed in the mind of the audience even years after they have been put out of the air.
Here: "Think Different" campaign for Apple Macintosh & "Three Frogs" for Budweiser.
Producing and Directing TV spots
From concept, copywrigt, pre-production, shooting and post-production.
Napoleon has been producing and directing for General and Hispanic Markets - National and International Accounts: Pepsi, Blue Cross, Estee Lauder, etc.
Animation
As an animator has developed animated cartoons the same for documentary than for Advertising.
Also combining Cartoon characters with real characters, environments and situations.
Here: "Tia Rosa" for Bimbo.
Developing of pet-characters for product posisioning.
Here: "Bigfoot" for Pizza Hut.
The man who stops advertising to save money is like the man who stops the clock to save time.
The caterpillar does all the work but the butterfly gets all the publicity.
Advertising says to people: "Here's what we've got. Here's what it will do for you. Here's how to get it."
Kodak sells film, but they don't advertise film. They advertise memories.
Advertising is the most fun you can have with your clothes on.”
ADVERTISING
