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Napoleón                    Beraza

Napoleón                    Beraza

Kodak sells film, but they don't advertise film. They advertise memories.


Advertising isn't a science. It's persuasion. And persuasion is

an art.



The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and prestest your advertising, you will do well in

the marketplace


Low Budget TV Spots

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